I try not to follow trends, but I do follow friction.
Friction is where systems fail people. It’s where confidence breaks, knowledge slips, and opportunity narrows. And it's where I do my best work.
When you follow friction, you move from designing learning content and experiences into designing ecosystems... and that makes learning a byproduct of momentum.
I love it because it lets me keep learning and because people deserve better. They deserve clearer learning, simpler systems, and better ways to find their way without getting lost.
tl;dr Learning shouldn’t be something you push through, it should be the easiest part of using something new.
Where it started
I never set out to work in learning, design, or even tech, but I’ve always followed the questions that wouldn’t let me go:
How do people actually learn?
Why do so many systems make it harder than it has to be?
Why is it so damn hard to find the answer sometimes?
My first real job was building simulations for Samsung. That led to helping deploy their first US LMS and suddenly I was geeking out over learning theory, UX, and behavior design. It stuck and I got obsessed.
From there, I built internal and external learning strategies and ecosystems for startups, global companies, national and state governments, university systems, and scaling orgs.
The more I dug in, the more I started focusing on mapping the friction points between content, product, and the humans trying to use them.
Then I found out service design was a thing and everything clicked.
How I work
I don't build courses. I build ecosystems, frameworks, and adaptive systems that support real behavior.
I question defaults. How might we lead with the problem and not the solution? What does too much cognitive load feel like? Where does confidence break down?
I design for getting shit done. Meeting people where they are in their journey (complete with their baggage, emotion, and competing priorities) helps them move forward.
At the end of the day, people can remember what they learn better when they remember how it made them feel when they learned it.
That’s why my work goes beyond onboarding flows, help centers, and product education. I design for trust, capability, and momentum.
Areas of Expertise
Multichannel help & learning ecosystems
GenAI content strategy & future interfaces
Content modeling & information design
UX research & behavior-driven experimentation
Journey mapping & lifecycle design
Emotional UX in education
Education as product strategy
Cross-functional alignment & stakeholder advocacy